We started this because nobody else was doing it right
Back in 2019, we noticed something odd. Businesses had beautiful websites and slick marketing materials, but when they tried to speak to customers, everything fell apart. The voice disappeared. So we decided to fix that.
Building from real frustration
Here's the thing about Thailand's business landscape. You've got incredible companies doing impressive work, but their messaging sounds like it went through five translation layers and a corporate filter. And honestly? That was us too, once upon a time.
We spent three years working with tech startups in Bangkok before launching supremisturbo. Every single one had the same problem: they knew their stuff inside out, but couldn't explain it in a way that actually connected. The disconnect was painful to watch.
So in late 2019, we took everything we'd learned about what didn't work and built something different. No fluff workshops. No templated brand guidelines that sit in a drawer. Just practical messaging work that helps businesses sound like themselves.
What actually matters to us
These aren't values we put on a poster. They're the things that guide every decision we make, from which clients we take on to how we structure our projects.
Clarity over cleverness
Your customers don't need poetry. They need to understand what you do and why it matters to them. We've turned down projects because clients wanted something "creative" instead of something clear.
Real business context
We don't work in isolation. Before we write a single word, we spend time understanding your market, your competition, and what actually drives decisions in your space. Context shapes everything.
No template nonsense
If you want a brand voice that sounds exactly like everyone else in your industry, we're probably not the right fit. Every business has a different story and different customers who respond to different things.
The people behind the work
Small team, big opinions about what good messaging looks like. We've all worked in different corners of the business world before ending up here.
Riku Saarinen
Strategy Director
Spent a decade in product marketing before realizing most companies were solving the wrong problems. Now helps businesses figure out what they're actually trying to say before worrying about how to say it. Has strong opinions about coffee and even stronger ones about empty marketing speak.
Vesna Kovač
Lead Messaging Specialist
Trained as a journalist, which means she's really good at asking annoying questions until she gets to the actual story. Works with technical founders who know their product inside out but struggle to explain it to normal humans. Believes most business jargon is just fear wearing a suit.
How we actually work with clients
Every project looks a bit different, but there are some things we do consistently. These aren't rigid steps – more like principles that keep the work grounded in reality rather than theory.
Start with conversations, not templates
We spend the first week just talking to you and your team. Not filling out brand worksheets. Real conversations about what you're building and who actually cares about it. You'd be surprised how often this surfaces things that never made it into the official company pitch.
Test everything with real people
Before anything gets finalized, we put it in front of actual customers or prospects. Their reactions tell us more than any internal review ever could. Sometimes we go back to the drawing board completely. That's normal.
Build for the people using it
Your sales team, your customer service reps, your marketing coordinator – they're the ones who'll use this messaging every day. If it doesn't work for them, it doesn't work. Period.
Make it practical, not perfect
We'd rather give you something good that you'll actually use than something perfect that sits in a folder. Our deliverables are designed to be grabbed and applied immediately, not studied and admired.